Hallmark is launching a new Netflix rival, with an endless supply of cheesy festive movies
Hallmark’s new streaming service promises feel-good entertainment without feel-bad ads
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Hallmark has unveiled what it calls an all-new streaming experience: Hallmark Plus. The new service replaces Hallmark Movies Now and offers an expanded catalog as well as real-world benefits, such as Hallmark Gold Crown Store rewards and coupons.
The new service will launch in mid-September 2024 and promises to bring the best of Hallmark in a single service, expanding its range of existing movies and introducing some brand new shows too to compete with thebest streaming services.
The new service won’t mean the end of Hallmark movies onPeacock, with the company confirming that the deal will continue. But Hallmark Plus is a sign that after a few years dipping its toe into the streaming waters, Hallmark is now ready to jump right in.
What to expect from Hallmark Plus
Hallmark Plus will carry what the company calls “a diverse array of original titles” that’ll cleave closely to the winning Hallmark formula of heartwarming and happy: don’t expect a sudden rash of horribly violent nihilistic slasher movies like thebest horror movies, as amusing as that would be.
So far the shows announced include Hallmark’s first holiday limited seriesHolidazedandMistletoe Murders; a reality competition show calledFinding Mr. Christmas; an “unscripted, aspirational series with an emphasis on heart, home and community” featuring many fan-favorite actors;Groomsmen, a new movie trilogy inspired byThe Wedding Veiland focusing on the friendship between three leading men; and a series based on the bestselling novelThe Chicken Sistersby KJDell’Antonia.
The new service will cost $7.99 per month or $79.99 per year in the US and will include a number of perks including monthly $5 gift cards, unlimited eCards, shopping rewards and “surprise gifts”.
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Writer, broadcaster, musician and kitchen gadget obsessive Carrie Marshall has been writing about tech since 1998, contributing sage advice and odd opinions to all kinds of magazines and websites as well as writing more than a dozen books. Her memoir,Carrie Kills A Man, is on sale now and her next book, about pop music, is out in 2025. She is the singer in Glaswegian rock bandUnquiet Mind.
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