Media.Net, which powers Bing/Yahoo contextual ads program, acquired by Chinese group for $900 million

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Published onAugust 22, 2016

published onAugust 22, 2016

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Media.net, the tech company which powers Bing and Yahoo’s contextual ad program, is being acquired for $900 million. Bloombergreported this morningthat Media.net is being acquired by a group of Chinese investors. The group is led by the Chairman of Beijing Miteno Communication Technology Company, a provider of cellular towers.

Bloomberg also reports that Miteno “has been ‘moving aggressively’ into mobile advertising and hoped to accelerate the transition through an acquisition.” However, Miteno does not have enough cash to make such a large purchase, so they have worked with a group of investors to finance the acquisition. The sizeable deal is being reported as “the third larget ad-tech acquisition in history.”

Media.net helps automatically select which ads appear on a website based upon the site’s actual content. For example, if you are reading a webpage about hamburger recipes, then Media.net’s technology picks up on the context of that content and places ads for hamburger restaurants on the webpage. Media.net powerscontextual ads for Yahoo and Bing.

Media.net was founded by Divyank Turakhia in 2010. He was able to create his firm while remaining the sole shareowner. So by the end of the two-step transaction, the entrepreneur will become $900 million richer. But because the acquisition is taking place in stages through an intermediary group of financiers, we’ll have to wait and see What this could mean for Bing and Yahoo’scontextual ad program.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Media.Net, which powers Bing/Yahoo contextual ads program, acquired by Chinese group for $900 million