Microsoft announces Viva Sales, a CRM companion that integrates with Teams and Microsoft 365
Microsoft’s new tool aims to save people from having to reenter data that they already have stored.
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What you need to know
Microsoft announced Viva Sales today, a CRM companion that uses artificial intelligence to help sales. The new tool integrates with Microsoft 365, Microsoft Teams, and customer relationship management technology (CRM) to help keep track of communication and interaction. This data can then be used to provide insights and suggested steps.
The key to Viva Sales is that it gathers information that people already have stored, limiting the need to manually reenter data.
“The future of selling isn’t a new system. It’s bringing the information sellers need at the right time, with the right context, into the tools they know, so their work experience can be streamlined,” said Judson Althoff, Executive Vice President and Chief Commercial Officer at Microsoft. “Empowering sellers to spend more time with their customers has been our goal — and we’ve done that by reimagining the selling experience with Viva Sales.”
Viva Sales builds on Microsoft Viva, which the company announced last year. It gathers information from Microsoft 365 and Microsoft Teams and uses AI to suggest steps employees can take to progress a sale.
Microsoft highlighted three elements of the Viva Sales experience in itsannouncement post:
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
