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Microsoft enters into joint venture to bring Windows 10 to China’s public sector
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Published onDecember 17, 2015
published onDecember 17, 2015
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China has always been a tough nut to crack for Western tech companies due to domestic protection policies and heavy-handed governmental controls. Microsoft, in particular, has been at the pointy end of the Chinese government’s attention as China tries to break free from the reliance on the tech giant’s universally dominant software, namelyWindowsandOffice.Of course giving up on such a large potential market is not an option, and Microsoft’s latest effort in rekindling its relationship China is a joint venture that will increase Windows 10’s adoption in the Chinese governmental sector. The news was announced onthe Windows blog.“Provisionally” called C&M Information Technologies (C&MIT hereafter), the new joint venture is established in partnership with China Electronics Technology Groups, with roots from aprevious announcement back in September. C&MIT will exclusively license a custom, government-approved image of Windows 10 to the China’s government and state-owned enterprises, provide related services and supports, and collect feedback to further update the specialized Windows 10 image.
Microsoft commands a significant presence in the Chinese desktop OS market, despite not making much revenue out of it due to the country’s piracy situation. On the mobile front however, Microsoft’s market share is all but non-existent, ceding entirely to Android and iOS. As Windows 10 carries Microsoft’s unified vision across all of it current and future platforms, it’s no wonder the company feels the need to push adoption of the OS.Previous attempts include a partnership with leading social network and gaming service Tencent, internet security giant Qihoo 360, Lenovo, and search behemoth Baidu. With the newest joint venture, Microsoft is tackling one of its key business areas in all countries, which is the governmental sector.After a brief stint, the softening tension between the company and the Chinese government was seemingly hinted at byPresident Xi Jinping’s visit to Redmond, where he met with Microsoft’s founder, Bill Gates, as well as its current CEO, Satya Nadella, among others. It looks like, step by step, Microsoft is succeeding changing its image in China for the better, and we are looking forward to its further advance in the market.
Radu Tyrsina
Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).
For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.
Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.
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Radu Tyrsina
