Microsoft exec talks about Bing being at the heart of future Windows 10 revenue

3 min. read

Published onSeptember 11, 2015

published onSeptember 11, 2015

Share this article

Read our disclosure page to find out how can you help Windows Report sustain the editorial teamRead more

Arguably, communication has never really been Microsoft’s strong suit; this is not to say Microsoft ‘can’t’ communicate but rather its timing or message leaves more questions than answers for some.During the Windows 8 development, the Windows team communicated minutia details in an unnecessarily long blog post but remained radio silent on the most relevant issues of combing a mobile and desktop operating system. Over the past handful of months, Microsoft has been very open and communicative about offering free Windows 10 to consumers, while remaining relatively vague on its plans for future revenue production.

Fortunately, Chief Marketing Officer at Microsoft, Chris Capossela took time out this week at theCiti Global Tech Conference in New Yorkto expound on Microsoft’s ‘freemium’ Windows strategy going forward.

While most Windows 10 users have been delighted with the free upgrade, investors have been a little less than receptive to the idea of Microsoft giving away solid revenue. Chris explains thatMicrosoft has several plans for recouping some of the lost revenue from free Windows 10installs, and it most of them revolve around Bing.

“Edge usage is higher on Windows 10 than IE usage was on Windows 8 and Windows 7. That’s net positive for Microsoft. That’s more queries being executed through Bing, that’s more ad revenue flowing through Edge. And that’s obviously a revenue source for us independent of the Windows device. I shouldn’t say independent, I should say post-sale of the Windows device.”

Perhaps this plays intorecent observations by Windows 10 usersabout the symbiotic encouragement of the Edge browser for Bing use and vice versa. Chris also speaks about the friendlier face of Bing, Cortana also feeding into Bing’s analytics on Widows usage and its users to bring in additional revenue:

As you use Cortana you’re not using the Google query engine, you were probably using 15 minutes ago. And the more people fall in love with Cortana and use Cortana the more we’re able to essentially capture that query share from Google.”

As Cortana is allowed to track users across Windows 10, Bing, Outlook, OneDrive, Xbox, Windows Mobile and Office, it plays into Microsoft’s strategy to wean users off of Google properties. With more searches flowing through Cortana (aka Bing), Microsoft can also increase its Bing Ad revenue over the long-term.For some time now, Bing has been the butt of search engine jokes, but as search transitions to become increasingly personalized and predictive, Windows 10 and Bing seem to be where Microsoft is set to compete.

Kareem Anderson

Networking & Security Specialist

Kareem is a journalist from the bay area, now living in Florida. His passion for technology and content creation drives are unmatched, driving him to create well-researched articles and incredible YouTube videos.

He is always on the lookout for everything new about Microsoft, focusing on making easy-to-understand content and breaking down complex topics related to networking, Azure, cloud computing, and security.

User forum

0 messages

Sort by:LatestOldestMost Votes

Comment*

Name*

Email*

Commenting as.Not you?

Save information for future comments

Comment

Kareem Anderson

Networking & Security Specialist

He is a journalist from the bay area, now living in Florida. He breaks down complex topics related to networking, Azure, cloud computing, and security

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

Death Stranding Director’s Cut is now Xbox X|S at a huge discount#

Outlook will let users create custom account icons so they can tell their accounts apart easier#

Microsoft exec talks about Bing being at the heart of future Windows 10 revenue#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Microsoft exec talks about Bing being at the heart of future Windows 10 revenue