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Microsoft is catching up to Salesforce in fast growing Software as a Service market
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Published onApril 18, 2016
published onApril 18, 2016
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Many traditional software companies such Microsoft, Adobe, SAP, and Oracle are currently reinventing themselves in the cloud. As for Microsoft, we reported a few weeks ago thataccording to data from OtkaOffice 365 remained the most popular cloud application among businesses in the second half of 2015, followed by Salesforce, Box, and Google Apps. Otka added that in the past year, adoption of Microsoft’s cloud software (Office 365, Dynamics CRM Online and Azure) by Otka customers grew 116 percent, but this massive growth is still not enough for Microsoft to catch up with leading Software as a service vendor (SaaS) Salesforce.
Indeed, according to the latest report from analyst house Synergy Research (viaCloudTech), Microsoft Enterprise SaaS revenue had an annual growth of 70% in 2015 (compared to Salesforce’s 21%), but the Redmond giant worldwide market share is still trailing behind Salesforce which is close to 15%. Still, it’s worth noting that both companies have captured more than 10% of the overall market share and are currently ahead of competitors Adobe, SAP, ADP, and Google (IBM, Intuit, Oracle, and Workday are also included in the top ten).
According to Synergy Research, the overall enterprise SaaS market grew by almost 40% in 2015 and could more than triple in size within five years. On the other hand, the consumer SaaS market currently represents a third of the size of the enterprise market and has a lower growth rate. Synergy chief analyst and research director John Dinsdale added:
“In many ways SaaS is a more mature market than other cloud markets like IaaS or PaaS. However, even for SaaS it is still early days in terms of market adoption. It is notable that the big three traditional software vendors – Microsoft, Oracle and IBM – are all now growing their SaaS revenues faster than the overall market and yet SaaS accounts for less than 8% of their total software revenues.”
A year ago, Microsoft has been rumoured to be looking at Salesforce but thedeal didn’t materialise. Both companies have since chosen to strengthen their partnership as Salesforce began tointegrate its CRM platform into Windows apps. Do you think Microsoft could still beat Salesforce as the biggest SaaS vendor? Please tell us what you think in the comments.
Radu Tyrsina
Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).
For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.
Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.
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Radu Tyrsina
