Microsoft retools sales force under Judson Althoff to sell the cloud

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Published onSeptember 28, 2016

published onSeptember 28, 2016

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Judson Althoff, Microsoft’s business sales chief is currently working on finding better ways to sell the company’s enterprise solutions. The new exec whoreplaced previous COO Kevin Turner in Julygave an interesting interview to theSeattle Timesthis week where he explained that trying to bundle Azure with other Microsoft enterprise products was not a good sale strategy. “It was a flawed strategy to try to sell Azure like, ‘Do you want fries with that?’ But it isn’t our approach today,” he said.

Indeed, Microsoft’s previous strategy was inefficient as enterprise customers who used to buy Azure in a bundle including other business products from Redmond often didn’t know what to do with the cloud services. “Our sales approach has changed entirely,” explained Althoff, which you can tell by the fact that Microsoft has hired more than 1,000 salespeople specialized in the company’s cloud product over the last year. This new sales team is now perfectly prepared to explain to business customers how they can leverage Microsoft’s cloud technologies to accomplish their digital transformation.

In the end, the exec acknowledges that Azure has become “a bit of an anchor tenant” for his salespeople’s pitch, especially with customers interested in Microsoft’s machine-learning capabilities. “It really does put Azure at the center,” he added.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina

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Microsoft retools sales force under Judson Althoff to sell the cloud