Microsoft slams Siri again in creative and funny new advertisement: ‘I guess I was expecting too much’

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Published onSeptember 8, 2014

published onSeptember 8, 2014

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Microsoft is at it again and this time the company slams Siri in a creative and funny advertisement for Cotana. In the video, we are introduced to a group of people who are in a group therapy session talking about their relationship issues — with Siri.

In the video, the group therapy members are venting about how Apple’s Siri digital assistant doesn’t understand them. One person even says, “I guess I was expecting too much.” Clearly, Microsoft is looking to downplay Siri’s features by touting how she was advertised to be able to do so much, but can only do so little in reality.

Towards the end of the video, one member touts Cortana as a digital assistant that grows with you.Just recently, Microsoft rolled out a video showcasing how Cortana was better than Siri. These video advertisements are reminiscent of Microsoft’s Scroogled campaign, highlighting the negative of a rival’s product and promoting how Microsoft’s product is the better option.

We’ve embedded the video below for your viewing pleasure. Enjoy!

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Microsoft slams Siri again in creative and funny new advertisement: ‘I guess I was expecting too much’