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Microsoft uses guerrilla marketing to promote its New York City flagship store
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Published onOctober 19, 2015
published onOctober 19, 2015
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Microsoft is set to open up its highly touted and long awaited New York retail store next week, and the company is pulling out all the stops to entice New York citizens to check it out. The new Microsoft Store sits a few blocks away from the iconic glass cube Apple Store and sports an impressive 22,269 square foot imprint. Leading up to the October 26thunveiling of its new five-story flagship store, Microsoft has been engaging in a bit ofguerrilla marketingto spread the news.Microsoft’s new campaign began with positioning food trucks in various places throughout New York that offered free food. The vehicles were covered in the traditional Microsoft Windows blue and suggested that not only, “lunch is on us,” but that eaters should upgrade their day, presumably at the new store.
Lunch is on us#MeatpackingDistrict. See you at 13th St. between Hudson St & 9th Ave.http://t.co/OkILBmKYZbpic.twitter.com/hQQaqWAS9x
— Microsoft Store (@MicrosoftStore)October 15, 2015
In addition to free food, Microsoft is also planning to roll out prize machines to two different locations throughout New York each day for the next week. The vending machine looking devices are covered in the same Windows blue color and wrapped with Microsoft promotional tags. Inside the machines are said to be Microsoft products such as Xbox One’s, Surface tablets and other cool swag. The vending machines are designed to dispense free gadgets as long as fans tweet directly from the box. Fans are encouraged tovisit Microsoft’s Facebook events page for details on locationsand prizes.
Hey NYC! Hurry to#ChelseaPiers, Pier 62 off 22nd & West Side Hwy & you can win great prizes.http://t.co/OkILBmto7Dpic.twitter.com/VunvYzXisP— Microsoft Store (@MicrosoftStore)October 18, 2015
Lastly, Microsoft will be giving away tickets to a Pitbull concert scheduled October 26thduring the flagships unveiling. To receive a free Pitbull concert ticket, fans need to line up at 6:00 AM ET at the Fifth Avenue and 53rdStreet Store location.According to Microsoft:
As Microsoft looks to influence the direction of the PC market with its renewed software and hardware offerings, the company is also taking its retail presence into heavy consideration. The location of the New York City flagship signifies a hefty investment from Microsoft in its bid to reestablish the PC buying experience for some New York natives.We’ll see in a weeks time whether or not Microsoft’s street campaign efforts pay off with long lines on October 26that its latest Store.
Kareem Anderson
Networking & Security Specialist
Kareem is a journalist from the bay area, now living in Florida. His passion for technology and content creation drives are unmatched, driving him to create well-researched articles and incredible YouTube videos.
He is always on the lookout for everything new about Microsoft, focusing on making easy-to-understand content and breaking down complex topics related to networking, Azure, cloud computing, and security.
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Kareem Anderson
Networking & Security Specialist
He is a journalist from the bay area, now living in Florida. He breaks down complex topics related to networking, Azure, cloud computing, and security
