Microsoft’s “Women Made” ad named top breakthrough ad by Ace Metrix

2 min. read

Published onApril 6, 2016

published onApril 6, 2016

Share this article

Read our disclosure page to find out how can you help Windows Report sustain the editorial teamRead more

Microsoft has always had one mission statement: empowering people to do great things. It’s no wonder, then, that they try and pour some of their resources to help empower women – a group that, whether you realize it or not, is often brushed to the side and ignored by the tech industry. It was with this goal in mind that Microsoft decided to put out a super bowl ad focused on pointing out the fact that the way we’re educated about history is often male-centered, and should be expanded to include other extremely significant inventions that were brought into the world by women.

The ad interviewed a few young girls about what they knew about inventors they learned about in school, and they named some of the people that you might name if asked the same questions – the most famous inventors in history, like Alexander Graham Bell and Benjamin Franklin. Afterwards, they asked a fairly simple question: “Can you name any women inventors?”

The question stumped all of them, and it may stump a fairly large portion of you as well. It’s sort of a depressing moment when you realize just how few of the great women inventors that changed the course of history are made a focus in our schools, most notably people like Ada Lovelace, who made the very first computer algorithm.

The ad then went on to show us a list of many different women inventors and the thing that they did to change the world, and leaves us with a message that we should celebrate all things that “women made,” and showing us that knowing about some of these great women gave some hope to the young interviewees about how they could make an impact in the world.

This ad won the top spot inAce Metrix’s listof their “Top 10 Breakthrough ads,” scoring a likability rating of 771 and an attention score of 769. The ad won the spot on the list against some other popular super bowl commercials, including the “Zedd and Blacc: Singing in the Studio” ad for M&Ms, and the “No Dogs Allowed” ad for Doritos.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

User forum

0 messages

Sort by:LatestOldestMost Votes

Comment*

Name*

Email*

Commenting as.Not you?

Save information for future comments

Comment

Radu Tyrsina

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low#

Copilot in Outlook will generate personalized themes for you to customize the app#

Microsoft will raise the price of its 365 Suite to include AI capabilities#

Death Stranding Director’s Cut is now Xbox X|S at a huge discount#

Outlook will let users create custom account icons so they can tell their accounts apart easier#

Microsoft’s “Women Made” ad named top breakthrough ad by Ace Metrix#

With KB5043178 to Release Preview Channel, Microsoft advises Windows 11 users to plug in when the battery is low

Copilot in Outlook will generate personalized themes for you to customize the app

Microsoft will raise the price of its 365 Suite to include AI capabilities

Death Stranding Director’s Cut is now Xbox X|S at a huge discount

Outlook will let users create custom account icons so they can tell their accounts apart easier

Microsoft’s “Women Made” ad named top breakthrough ad by Ace Metrix