Nvidia asserts dominance over ‘basic AI PCs’ running NPUs with its GPU hardware
Shade has been thrown
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As the AI computing revolution hits its Apex,Nvidiahas confidently stated that GPU technology is the way forward instead of dedicated NPUs in a new meeting.
As reported byVideocardz, a new meeting held by Nvidia about the “Premium AI PC” has seen Team Green confidently back its GPU technology against the current crop of NPUs hitting the scene. While “Basic AI” NPU-based machines are capable of up to 45 TOPs, through RTX, that can be expanded to 1,300+ TOPs (a 2,788% increase).
It’s what’s been described as the “iPhone moment of AI” where the technology has finally broken into the mainstream, much asApple’s handsets brought light to the smartphone. That’s because AI has become a part of gaming, video production, productivity, development, and creativity, as well as everyday computing, too.
It’s part of the AI Accelerator Landscape, asleaked by Benchlife.info, which states the company’s intentions for Heavy AI cloud-based GPUs with “1000s of TOPs” and large-language scalable models. As for exactly what the “Premium AI PC” experience entails, it encompasses 500 games and software, and an optimized software stack.
What’s more, Nvidia has cornered the market with an install base of over 100 million users across a myriad of devices. It’s not exactly surprising news given the company’s moves within the AI sector and stock explosion seen in the last year. That’s to say nothing of DLSS which has been core to the user experience since 2018.
Essentially, the company is taking a victory lap over the burgeoning NPU market which is available in everything fromApple M3silicon toIntel Meteor Lakeprocessors. While the upcomingIntel Lunar Lakeis rumored to launch with 100 TOPs with its NPU, that’s simply dwarfed by what Nvidia is claiming from its “premium” user experience.
A glimpse of things to come at Computex
Nvidia has been making moves in the AI field with everything from upscaling in video games to local language chatbots withChat with RTX, torobots using its tech. While the company has made some bold claims with its massive userbase, and theoretical throughput, these figures are likely just a taste of what’s to come next month at Computex 2024.
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It’s not entirely surprising given the recent unveiling ofNvidia’s Blackwell B200 diewhich has been dubbed: “the world’s most powerful chip”. Exactly how this factors into gaming remains to be seen with the company’s rumoredRTX 50 seriescoming at the end of the year. One thing’s for sure, however, AI will play a part in the GPU line’s future.
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Aleksha McLoughlin is an experienced hardware writer. She was previously the Hardware Editor for TechRadar Gaming until September 2023. During this time, she looked after buying guides and wrote hardware reviews, news, and features. She has also contributed hardware content to the likes of PC Gamer, Trusted Reviews, Dexerto, Expert Reviews, and Android Central. When she isn’t working, you’ll often find her in mosh pits at metal gigs and festivals or listening to whatever new black and death metal has debuted that week.
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