Samsung pokes fun at Apple following reports of faulty iPhone alarms
Mum and Dad are fighting again
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Samsunghas a long history of poking fun atApplefor whateversmall victory the company can claim over its fiercest rival, and the latest jibe comes courtesy of the Korean giant’s UK Instagram account.
Following reports thatsome iPhone alarms are not working properly due to a potentially faulty iOS setting, Samsung UK wasted no time in bigging up the reliability of alarms on thebest Samsung phones. “Rest assured our alarms GO OFF,” the company writes in its latest meme-basedInstagram post, adding in the caption: “Samsung users woke up on time today.” Ouch.
A post shared by Samsung UK (@samsunguk)
A photo posted by on
Of course, Apple isn’t mentioned by name, but it doesn’t take a rocket scientist to read the good-natured humor between the lines.
Apple has told us that it’s aware of an issue causing some iPhone alarms to not play as expected, and the company is already working on a fix, but as we explain inour aforementioned report, we suspect that the problem has something to do with the Attention Aware setting, which was introduced iniOS 17.
Attention Aware allows your iPhone to detect whether you’re paying attention to it, and will lower alert sounds if it registers that you are. So the thinking is that some iPhones are erroneously sensing movement during the night, and lowering alarm volumes as a result.
It’s worth noting that none of the iPhone-owning TechRadar team have experienced this alarm issue thus far, but the high number ofsocial media complaints– coupled with the fact that Apple itself has acknowledged the issue – suggests that a software patch is on the way nonetheless.
For more alarm-related content, check out our roundup ofthe best (and worst) iPhone alarms to wake up to, according to science.
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Axel is TechRadar’s UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site’s Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.
Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.
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