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Windows Store pushes for age ratings in apps, will unpublish noncompliant apps soon

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Published onSeptember 1, 2016

published onSeptember 1, 2016

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Back in June of this year, Microsoft sent emails out to app developers to assure them of making sure the age rating on their apps had been set. It appears now that the Redmond giant is continuing this push of the age rating, and is warning that it will unpublish noncompliant apps soon (via Neowin.)

According to anemail obtained by Neowin, non-compliant apps will be unpublished and removed from with Windows Store on September 30, 2016, due to failure to comply with policy 11.11, Age Ratings. The email also requests that the developer “remedy the failure” and resubmit the app for approval. Additionally,in another email also obtained by Neowin,Microsoft also highlights the fact that beta (both private and internal) apps will also be required to conform to the age ratings.

The age ratings are reportedly set based on the answers to a five-minute questionnaire available in the Dev Center. Regardless, this does draw into question what will happen to the multiple apps which have not been updated or just all out neglected on the Windows Store.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time).

For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web.

Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they’re looking for.

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Radu Tyrsina